Despite a product’s apparent effectiveness, nothing can persuade someone to buy anything without adequate packaging beforehand. Here’s a local toothpaste brand that contains Sodium Monofluorophospate which I gather comes from Sea Cucumbers. For good or ill, I have no clue and will never venture to buy such a poorly packaged product.
What amazes me is the fact that the company stuck such a horrible rendition of a Sea Cucumber on the box. Sea cucumbers have never been attractive to begin with, but to be convinced that such a horrible picture would help you with branding the product there would need to be much more than that.